Strategy & business model
Keep the business model current: P&L, unit economics and the drivers of growth. Decide what to scale, what to launch and what to stop.
Explore servicesBUSINESS SYSTEMS CONSULTING · VIENNA
Systems that let your business scale.
While the business is drowning in day-to-day operations, we work alongside you, study everything as it really is and build the systems that scale growth and give your team a solid foundation to develop.
In our first conversation, we clarify your situation, the outcome you need and a possible way to work together.

When to get in touch
Diya helps you work through these questions and agree the next steps with your team.
The team is growing, but important decisions still go through the founder.
Roles overlap, and tasks are left without an owner.
Financial reports do not give one answer about the state of the business.
There are more new initiatives than resources to deliver them.
Services
Four areas of responsibility. One business that works as a system.
Keep the business model current: P&L, unit economics and the drivers of growth. Decide what to scale, what to launch and what to stop.
Explore servicesShape the organisation: roles, areas of responsibility, SOPs and KPIs. Make ownership visible and remove duplicated functions.
Explore servicesSet the rules, infrastructure and priorities for financial management. Initiate audits, choose contractors and check the quality of their work.
Explore servicesTest major decisions — new products, partnerships, priority projects — against strategy, economics and scalability before you commit.
Explore servicesThe exact scope and frequency are agreed before work starts.
Goals, constraints, available data and the people responsible on your side.
Priorities, rules and materials your team works from.
Each month we review results and open questions; each quarter we revisit strategic priorities.
Method
Review results and strategy
Results → management review → refined priorities
Illustration of the method • KPIs are chosen to fit the strategy
We record agreements, owners and working rules in clear materials. Your team uses them between meetings and updates them as the business changes.

“A system only works when the team can use it without us.”
Yulia Katsuk
Founder · Vienna, Austria
Client feedback
After working with Yulia, we started to see our business in a completely different way. Once everything was laid out by process and by numbers, we could see things we had simply not noticed before.
In particular, when we went through the structure and areas of responsibility, it turned out that a person we considered an important part of the team was not actually delivering results for the business — they were holding back the energy for growth and change and getting in the way. It was not an easy decision, but afterwards the team began to work far more effectively.
Yulia also suggested looking at the business through new product metrics — and that is what revealed the direction that now gives us our best results. We narrowed our focus, and the business really did take off.
I also want to say something about the collaboration itself. Yulia is very easy and pleasant to work with: no unnecessary pomp, complicated terms or endless presentations. Everything is clear, to the point and always grounded in numbers. For me it was a very useful and simply great collaboration.
As a business owner, I realised that at some point we simply needed an outside view. Yulia immersed herself in our business very quickly, saw what we no longer noticed from the inside, and gave us a clear understanding of where we are, where we can grow and what to focus on. In a fairly short time we had concrete answers and a direction for further development.
Everything was simple, easy and clear. Yulia quickly got to grips with our questions, without unnecessary theory or complicated explanations. The result was a truly great collaboration — constructive, comfortable and with a concrete outcome.
Typical situations and how Diya approaches them. This describes our method, not the results of specific clients.
PARTNER PROGRAMME
Diya helps you review offers from advertising infrastructure providers for Meta, Google, TikTok and Snapchat. You do not need to buy consulting to take part. Before joining, the available platforms, fees, calculation basis and payout schedule need to be agreed.
Explore the termsContact
In our first conversation, we clarify your situation, the outcome you need and a possible way to work together. We reply within one business day.
Email us
hello@diya.eu.comDescribe your business, the challenge and the outcome you want — it helps us discuss the next step in concrete terms.
Write to us